Torremolinos pitches LGBTI+ tourism in London. ACOGAT launches year-round campaign
The Torremolinos gay business association ACOGAT presented its campaign 'Torremolinos, un destino sin límites' at the World Travel Market in London, according to Diario Sur.
By Costa del Sol Journal Newsroom · · AI-assisted
The Asociación de Comerciantes Gays de Torremolinos (ACOGAT) has presented a new international LGBTI+ tourism campaign, 'Torremolinos, un destino sin límites', at the World Travel Market (WTM) in London. Diario Sur reported on 9 November that the launch took place last week and is meant to promote the town as open, diverse and inclusive all year round.
Key facts
- Where and when: presented last week at the World Travel Market in London, on the Turespaña stand.
- Who: ACOGAT, with Turismo Torremolinos (the town's tourism body).
- What: a campaign with an audiovisual production and a digital tourist guide.
- Anniversary: the launch coincides with ACOGAT's tenth anniversary.
- Membership: more than 30 businesses, linked to more than 450 stable jobs, according to the association.
What the campaign includes
According to Diario Sur, the campaign consists of a video production and a digital guide covering the town's history, experiences and a selection of local businesses. It presents an offer that combines culture, food, leisure and diversity across all twelve months of the year.
The report does not say how long the campaign will run, what it costs or how it will be distributed.
A year-round message
ACOGAT president Nacho Martínez said during the presentation: «Torremolinos es mucho más que sol y playa. Es historia, diversidad, cultura, gastronomía y experiencias.»
Martínez also stressed the economic side. He said: «Nuestras empresas mantienen vivo el destino durante todo el año.» He added that the association helps to break the seasonality of tourism.
The association says its members hold the Junta de Andalucía's recognition as «Espacio Libre de LGTBIfobia» (a space free of LGBTI-phobia). It also says it has taken part in developing Pride Torremolinos. ACOGAT says its programming is inclusive, even though its member businesses are directly tied to the gay community.
Why it matters
Torremolinos has long courted visitors beyond the summer beach season, and this campaign targets that goal through an international trade fair. For residents and business owners, the key question is whether it helps lengthen the tourist season. The sources give no figures on that, so the effect remains to be seen.
Martínez thanked Turismo Torremolinos and Turespaña for their collaboration, saying: «cuando instituciones y empresas trabajan juntas, el destino crece».
